READ MORE: Diet Rite (History, Flavors & Commercials) The swirl of controversy about the health of energy drinks has barely slacked off since the early days of these products being on the market. There is also a chance that those with heart conditions might be impacted negatively by drinking these products as well. There have been studies that have shown that energy drinks can be very dangerous to people’s health when mixed with other substances like alcohol or prescription medications. Other major names like Red Bull have also been tarred and feathered by those concerned about the ingredients of these products and what they can do to your health over time. Monster Energy products have also been linked with all kinds of concerns about the health of those who consume these products. There have been many other brewing companies and businesses that are not within the food industry which have been forced to head to court to defend their use of a similar product slogan or logo. Monster has also attracted a lot of attention for being willing to sue anyone who might infringe on their use of the letter M for their logo and any reference to the slogan that can be related to their, “unleash the beast” slogan. The music scene is where the brand has focused a lot of effort in recent years, with good results. Monster Energy is also connected with various musicians, and they host various different concert series each year with headliners like Fetty Wap, Iggy Azalea, Machine Gun Kelly, Korn, and Five Finger Death Punch. Monster also sponsors the FIA World Rallycross drivers, the PBR: Unleash the Beast Professional, Bull Rider tour, the bag for golfer Tiger Woods, and the helmets of the Mercedes AMG Petronas F1 driver team. The Monster Energy product is a sponsor of Bellator MMA, the Ultimate Fighting Championship, MotoGP, BMX, Motocross, Motorcycle Speedway sports, skateboarding, snowboarding, and NASCAR. This huge departure from healthy juice-based drinks might have seemed crazy, but it really delivered for Hansen right away. The combination of relatable and zany ads and a product that appealed to people of various ages for energy and a pick-me-up proved highly effective. This is one of the most recognizable energy drink products for good reason, despite its relatively short life span. While Monster did not end up being made with natural fruit juice, that did not impact its popularity. The other reason that Hansen wanted to use fruit juice for their creations was that they were already in the business of making fruit juice-based products and had these resources readily available due to their other product lines. This might seem impossible when you look at where the product has ended up, but actually, a lot of the companies making energy drinks originally wanted to use all-natural ingredients in their drinks. The original idea was that the full Monster product lineup would be made with natural juices. READ MORE: Animal Crackers - Sweet History Of The Most-Loved Childhood Treats Most of the success of these added products is likely due to the long-term affiliation between Monster and sports. This is likely why the Monster product lines have been able to be connected with health or performance-based products while other energy drink companies have been unable to complete this transition. Monster Energy products are well-known for being connected with extreme sports due to their various contracts for advertising and sponsorship of these activities. There are 34 different drinks that are in the lineup of Monster products, some of them targeted at sports performance as well as energy. Most people never notice any of the other branding information on Monster cans due to the very large logo and the all-pervasive and full-wrap branding efforts that are used to make each can. Recently, the company changed its name to Monster Beverage Corporation, but for all of the early years of the production of Monster, the Hansen name was on the product branding. Many people do not realize that Monster Energy drinks were first made by Hansen Natural Beverage Company. This was the bottling company that was making juice drink products when the energy drink scene started to make a stir. California CoPackers bought the Hansen assets and renamed them Hanson Natural Company. They actually used the original plant for all of their operations until 1946, when the company filed for bankruptcy. These Monster varieties have been discontinued, although some Monster's may still be available as residual stock, or in other countries.Hansen’s is not a young company, and Hubert Hanson and his three sons opened up the Hansen Juices company in the 1930s. Note: Monster Energy Drink in the UK, Australia, New Zealand, and many other countries comes in a 500 ml can with 160 mg of caffeine (in accordance with local food legislation). The original Monster Energy Drink comes in a 16 fl oz can as well as Mega Monster 24 fl oz can, with a resealable screw top.
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